How often am I asked the question, What is PR?

When people ask the question of what is PR? They know that it stands for ‘Public Relations’ but they don’t fully understand what it means and what it actually encompasses.

In a ‘nutshell’

Public relations (PR) is the practice of managing the spread of information between an individual or an organisation and the public by using topics of public interest and news items that do not require direct payment.

At Defero Consultancy we deliver all aspects of PR incorporating
  • Press releases
  • News Items
  • Testimonials
  • Case Studies
  • Promotional marketing information

Did you know that Facebook and Twitter each have around 33 million users in the UK?

While Local newspapers have 31 million weekly readers.

There are all sorts of things we can read into this information, but the key one is this: local newspapers still matter.

Here are a few more numbers (source: British Market Research Bureau):

There are around 1,100 local titles read by 61 per cent of adults; they attract 11 million more readers than commercial radio does listeners; their associated websites attract 62 million unique users per month.

Everything written seems to be about social media. And of course it’s right that there should be lots of advice and information about using social media better. However there needs to be a balance.

From asking the question: What is PR? It’s really not difficult to get started and with some initial support from Defero Consultancy you can be up and running in no time.

At Defero we can help you to get to know your local media, being able to identify a good story, and how to write for the local media and thinking visually.Your local media, especially newspapers, continue to be a strong part of your local fabric. Don’t neglect them in your communications mix. Build your media relations plan and integrate it with your social media work.

With the help of Defero Consultancy you’ll then have a well-balanced approach to your communications.

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