public relations

What is PR? People know that it stands for ‘Public Relations’ but they don’t fully understand what it means and what it actually covers.’

In a ‘nutshell’

PR (public relations) encourages people to think and speak positively about your business. It improves the reputation of your business and its products and gives you the exposure that you do not need to pay for – at least, not directly. Business image, reputation, and ‘what people say’ are very important.

Examples of effective PR strategies

Public relations strategies make the brand capitalise on the opportunities. Google was in the news for donating to Ebola. Facebook promoted LGBTQ rights. Coca-Cola did a PR stunt against obesity. These opportunities even attract many influencers to share the brand story with their followers.

At Defero Consultancy we deliver all aspects of PR by influencing the media to represent your organisation positively and communicate key messages. We use various tactics including:

  • Press releases
  • News Items
  • Testimonials
  • Case Studies
  • Promotional marketing information

Did you know that Facebook and Twitter each have around 17 million users in the UK?*

While Local newspapers have 10 million weekly readers.*


There are all sorts of things we can read into this information, but the key one is this: local newspapers still matter.

Here are a few more numbers (source: British Market Research Bureau):

There are around 1,100 local titles read by 61 percent of adults; they attract 11 million more readers than commercial radio does listeners; their associated websites attract 62 million unique users per month.

It’s correct that there should be lots of advice and information about using social media better. However, there needs to be a balance.

From asking the question: What is PR? It’s really not difficult to get started and with some initial support from Defero Consultancy, you can be up and running in no time.

We can help you to get to know your local media, being able to identify a good story, and how to write for the local media and thinking visually. Your local media, especially newspapers, continue to be a strong part of your local fabric. Don’t neglect them in your communications mix. Build your media relations plan and integrate it with your social media work.

With the help of you’ll then have a well-balanced approach to your communications.


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