With Christmas on the horizon it is current and appropriate to mention Marketing & PR Tactics for the season. In fact, you could categorise them into Christmas Past, Present and Future.
Looking back over the past year have you identified what has worked for your business and what has been tried and tested in previous years? Did you discover what Marketing and PR tactics have worked for you? Which ones are you going to make a significant part of your future marketing campaigns?
Tactics, Hints, and Tips for Christmas!
Communicate urgency and catered to for last-minute shoppers. A prime example of this type of tactic is ‘Black Friday’. An excellent marketing campaign to urge people to buy.
Start sending Christmas e-card to clients and customers and be inventive – send a message they will remember. Although we are in the digital era people still like to receive traditional Christmas cards in their mail.
Traditional New Year cards are an extension of the festive period and your customers will have them displayed long after the 12th day re-iterating your message and showcasing your brand.
PR suggestions for Christmas present
Start a seasonal countdown for 12 bargains of Christmas’ SMS messaging and posting onto your Social Media Channels.
Start using # hashtags with a festive Christmas theme.
Start posting exclusive January sales preview alerts.
Initiate PR campaigns with gift suggestions and promos tailored to your business. For example, Advent Calendars are festive and fun and an excellent way to raise awareness of your brand.
Modify your logo and social media profiles to include elements associated with Christmas and use it throughout the festive season, both online and in any printed media. However, ensure it doesn’t negatively influence brand recognition.
Add Christmas designs to your social media header images, either as a single Christmas-themed image for the duration of the festive season or regularly updated to reflect any promotional offers of the season.
Blog posts can still add value to the lives of your customers, while having more seasonal theme and appeal.
Christmas is an optimum time to post short, relevant videos that help your customers – without being overly promotional. For example, gift wrapping ideas or how to make your own decorations. This can be used on your website, social media accounts, and referenced in email marketing campaigns.
Your customers will be reminded of your products everyday throughput the Christmas period. An ideal opportunity to promote your brand and display your messages for nearly a month.